Melissa Cherry Promoted to chief operating policeman of Destinations worldwide

Destinations International has promoted Melissa Cherry to chief operating officer. With more than 22 years of experience in the travel as well as tourism industry, Cherry previously served as the organization’s chief advertising officer.

“Melissa Cherry is a dynamic leader as well as has played an intricate function in the advancement of Destinations International,” said Don Welsh, president as well as CEO of Destinations International. “Her strategic believing as well as leadership high qualities Camiseta FC Porto have assisted our team grow into a strong organization that is constantly serving our members. It is only fitting that she takes on this new function within our organization.”

As the former chief advertising officer, Cherry was accountable for the advancement as well as execution of Destination International’s general advertising as well as communications strategy. She likewise led the rebranding of the association Camiseta SL Benfica in 2017, in partnership with Miles Partnership.

“Melissa has played a crucial function in the resurgence of Destinations International,” stated William Camiseta River Plate Pate, board chair of Destinations worldwide as well as president as well as CEO of the Atlanta Convention & visitors Bureau. “Her comprehending of all elements of the organization’s operations makes her uniquely qualified for this role.”

Before joining Destinations International, Cherry served as senior vice-president of advertising as well as cultural tourism at select Chicago, where she led its domestic as well as worldwide advertising strategies as well as introduced the very first cultural tourism strategy as well as inaugural Chicago Theatre Week. She likewise worked at the Chicago history museum as well as the Los Angeles tourism & Convention Board (then the Los Angeles Convention & visitors Bureau).

In her new setting as chief operating officer, Cherry will lead the team in consolidating Destinations International’s core revenue areas, including membership, products, sponsorship, worldwide growth development, info innovation as well as brand management.

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