Budweiser Brewing group UK&I announces five-year extension with AEG

Budweiser Brewing group UK&I, a happy part of AB InBev, has revealed a five-year extension from 1 January 2022 of its long-lasting partnership with AEG as the official Beer partner of The O2 arena as well as Indigo at The O2 in London. The deal, brokered by AEG worldwide Partnerships, likewise introduces Bud Light Seltzer as well as Mike’s difficult Seltzer as the official difficult Seltzers of the arena.

Budweiser Brewing group was a founding partner when The O2 arena opened in 2007 as well as has stayed a essential partner since. The brewer’s beers are offered solely across the venue, as well as sold at a number of top quality bars. Magners, the brewer’s premium cider brand, is likewise the official Cider partner for The O2.

Audiences of The O2 can already delight in a number of much-loved brands, including Stella Artois, Budweiser, Bud Light as well as Beck’s. From 1 January 2022, Corona draught will likewise be offered for the very first time in the arena, together with the introduction of beer Camiseta Bayer 04 Leverkusen being served at the venue’s roofing system walk attraction; Up at The O2.

Since the partnership between AEG as well as Budweiser Brewing group UK&I began in 2007, Budweiser Brewing group has played an instrumental function in upgrading the venue’s concourses as well as branding of the island bars on several levels. Over a million pints of Budweiser have likewise been poured for audiences going to music as well as home entertainment events at the location because 2017.

Host to the world’s most significant names in music as well as entertainment, The O2 arena has offered over 25 million tickets for over 2,000 shows because 2007, as well as was named location of The decade by billboard magazine in 2020.

Jean-David Thumelaire, On-Trade Sales Director, Budweiser Brewing group UK&I, said:

When we develop partnerships, we develop them for the long term. We’ve stood take on to take on with our client pubs as well as bars throughout what has been an extremely difficult period. The extension of our partnership with AEG, as well as the renowned The O2 arena, even more demonstrates our commitment to supporting the healing of our online event partners. AEG Camiseta Kashima Antlers shares our enthusiasm for bringing people as well as neighborhoods better together to delight in world-class online event over our best-loved beers. So we are delighted to continue what has been a strong as well as sustainable connection throughout the years we have worked together.

Nathan Kosky, Vice President, worldwide partnerships at The O2 added:

We have worked together with the Budweiser Brewing group because the arena opened in 2007. They have been completely dedicated to The O2 from day one, as well Camiseta Bayern Munich as it’s amazing to believe that this will take the connection to practically two decades. with such a successful partnership, we have been able to offer a ideal variety of beverages to millions of fans who go to our location each year. We’re pleased that our partnership has been prolonged for a even more five years as well as are thrilled about continuing to push things to new heights together with Budweiser Brewing group at The O2.

Image, courtesy: The O2

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